Specialised Soaps

Bars with a job written on the front. Ten Friendly Soap specialist bars — vegan, cruelty free, free from preservatives and sulphates, in recycled and recyclable packaging. Supplied to UK trade by Natural Wholesale.

Why a named bar outsells a generic one

A shopper who cannot choose between twelve scents will pick up a bar that names their problem. That is the whole commercial case for this range: it converts browsers, and it turns soap into a gift for a specific person — the gardener, the cook, the dog owner, the person who works with their hands. These are the bars that sell for Father's Day, allotment and garden-centre retail, and as stocking fillers.

Hands after work

Gardener's Soap is textured to lift ground-in dirt, Mechanic's Soap is the heavy-duty bar for grease and oil, and Cook's Soap removes garlic and onion odours. These three are the strongest sellers to garden centres, hardware shops and farm shops.

Grooming and skin

Two shaving bars — Orange & Lavender 95g and a Fragrance Free 95g for sensitive skin — plus Charcoal Detox for oily and blemish-prone skin, Shea Butter Soap for dry skin and Foot Soap.

And two that stand alone

Travel Soap in a compact size for wash bags, and Dog Shampoo — a solid bar for washing dogs, which sells in pet shops and to any shop with a dog-owning customer base and no plastic-free option on the shelf.

Related collections

See Bath Soaps for the twelve-scent everyday range, the full Friendly Soap brand, and Solid Bar Shampoo.